Body Positivity
Most recently, the body positivity concept is the most popular. The idea is to encourage women of any color, size, shape, and background to feel empowered and beautiful. That means they don’t have to fit a specific body type someone else determines.
Body Positivity
Marketing
Many companies have also decided this idea is best. Brands, such as Aerie, choose diverse models with different shapes, sizes, and body types. Plus, photo retouches are out, so people are shown as they truly are with their beauty marks intact.
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Marketing
